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| Title: | Uticaj medijskih sredstava na percepciju i evaluaciju oglašenih brendova The influence of media vehicles on perception and evaluation of advertised brands |
Authors: | Jovanović Dimitriadis, Neda | Supervisor: | Ognjanov, Galjina   |
Other contributors: | Maričić, Branko; Bogosavljević, Srđan; Prica, Ivana |
Issue Date: | 2015 | Publication: | Универзитет у Београду | Publisher: | Универзитет у Београду, Економски факултет | Type: | Doctoral theses | VBS COBISS: | 47641615 | URI: | http://eteze.bg.ac.rs/application/showtheses?thesesId=2863 https://fedorabg.bg.ac.rs/fedora/get/o:11072/bdef:Content/download https://enauka.gov.rs/handle/123456789/559691 https://nardus.mpn.gov.rs/handle/123456789/5289 http://vbs.rs/scripts/cobiss?command=DISPLAY&base=70036&RID=47641615 |
M-category: | 70M70 |
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